Creating stories. Connecting people.

Social Flax began not as a business, but as a movement.

In the early days of the pandemic, what started as free training and webinars for fellow Filipinos quickly evolved into something more. As the world shifted, so did we. We saw a growing need: aspiring Virtual Assistants, many of whom were frontliners or corporate workers displaced by the crisis needed support, mentorship, and opportunity.

So we stepped in. From a grassroots effort to a thriving agency, our simple mission has always been the same: to help by connecting people.

Social Flax is more than an agency—it’s a testament to resilience, creativity, and the power of meaningful connections.

A story of progressive transformation

Originally founded in 2020 as SF Creatives with Abbi and her late husband, our team was born out of a passion for innovation, simplicity, and service. In 2025, we rebranded to Social Flax.

Flax is one of the oldest plants ever cultivated and known to be strong, flexible and meant to last. Just like the kind of marketing we believe in: intentional, thoughtful and built to endure.

In Proverbs 31:13, a woman is praised for seeking wool and flax and working with willing hands. That verse speaks to the kind of work we deeply believe in: quiet diligence and work rooted in purpose.

We chose "Flax" as a reminder to built what matters: thoughtfully, intentionally, with a heart.

Our mission

To create meaningful connections and build simple but imaginative, results-driven strategies that empower businesses to grow with purpose.

Our vision

To be the team trusted by visionary entrepreneurs who want to market with soul, lead with clarity, and grow businesses that actually matter.

Meet our Founder

Abbi is the visionary leader behind Social Flax, with over a decade of experience in marketing and customer service. Her journey began in the BPO industry as a Customer Service Manager, where she honed her skills in operations strategy and client engagement for a decade.

In 2020, she launched SF Creatives Agency with her late husband to help businesses build authentic connections with their audiences. As the Founder of Social Flax, Abbi’s leadership drives innovation, fosters collaboration, and ensures that every client feels empowered to achieve their goals. Her passion for turning ideas into impactful solutions defines the agency’s culture and success.

Our Core Team

At Social Flax, we’re not just building brands, we’re weaving stories of growth, connection, and transformation. Together, we’ll create something extraordinary.

Jedi

project lead / Operations

Cess

Digital Marketing & Automations

Senn

UI/UX Designer

Christine

Content marketing specialist